Il Centro, or the Italian Cultural Centre, has been an essential part of Vancouver’s cultural landscape for more than three decades. Opening in 1977, in East Vancouver, its founding members came together with the goal of promoting and sharing Italian culture, values and heritage with all communities.
When the opportunity arose to redesign the restaurant of this East Van landmark, Smart were excited to join the team. Assisting with the conceptual design, we created a vision that showcases a first-class guest experience with a contemporary Italian flare. Boasting 2,200 sqft, the space is home to a restaurant, dining room, bar, kitchen, and outdoor terrace.
“Strategy included, evoking the warm inviting hospitality of the Italian culture by providing a bar equipped with an open kitchen – highlighting the connection between community, food and the Italian culture.”
Based on these parameters, Smart created Osteria al Centro. The design exudes a family-friendly environment that offers a little something for everyone, from Italian espresso and decadent pastries through to an array of antipasti and classic entrees. Rich and warm, the open concept restaurant features a modern take on traditional white, red and green tones, natural woods, and accents of brass and west coast greenery. A tile covered pizza oven creates an eye-catching focal point near the open kitchen and provides guests a view to the cooking process. Bold graphic integration and a large bar creates an energetic space where guests can commune, watch the game, and engage with bar staff. Retracting patio doors separate the indoor / outdoor experience which features touches of Italy with beautiful trellis, lush greenery, and a fireplace.
Sense of place is emphasized throughout all touchpoints, including the branding, which features fun illustrations highlighting cultural iconography: vespas and pasta machines, vintage photography, and Italian words throughout. The merlot red colour scheme is bold and eye-catching and the font pairing is a nod to tradition and quality – creating a contemporary, yet timeless wordmark.
The new design at Il Centro will transport guests to an Italian family gathering; it is a concept full of the culture’s energy and passion and deeply infused with tradition and quality.
