The Whistler Spirit Run & Festival is a two-day cross country and trail running event held annually at Whistler Olympic Park. Every year, SmartDesign Group contributes to this community event as a sponsor. This year, we created a video presentation to promote the run. Check it out. And when you’re done, be sure to register here to take part.
April 13, 2009
April 9, 2009
Qatar calling
SmartDesign Group was recently appointed as Retail Consultant and Designer for New Doha International Airport in Qatar. This is among the largest projects awarded in SmartDesign Group history, consisting of over 400,000 square feet of commercial space within one of the most architecturally and technically advanced airports ever to be designed. Check out the team hard at work in Doha.
Find out more about New Doha International Airport at http://www.ndiaproject.com/
April 3, 2009
Thriving in tough economic times
Believe it or not, a recession can present opportunities for savvy businesses that are willing and able to be flexible. Downturns challenge us to be more creative and more effective at what we do. Here are 4 tips from SmartDesign Group Partner, Jon Sunderland, for coming out ahead.
Shift your focus. If you can afford it, now is the time to examine your company’s operations. Create efficiencies in productivity, staff utilization, and invest in professional development. You’ll be a better business in the end.
Spend on marketing. While companies are pulling back their marketing budgets, now is the time to invest in yours. Your customers are not going away and you’ll be top-of-mind when they’re ready to reopen their wallets. And you may find you have a few new customers too.
Create value. Everyone is experiencing challenges in this economy. Your customers included. Find out how you can meet their evolving needs. Understanding your clients will help you find new ways to solve new problems. That’s pretty valuable stuff.
Spread your risk. A good business strategy mirrors a good investment strategy. In times like these, investigate opportunities in new markets, new industries and with new clients. Stepping outside your comfort zone can really pay off.
